Thursday, August 11, 2022

ITDC joins hands with Tourism Ministry for ‘Tourism Awareness Programme’

A Tourism Awareness Programme (TAP) for taxi, cab, and coach drivers. The programme will offer behavioural and soft skill training has been launched

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 The India Tourism Development Corporation (ITDC) in collaboration with the government’s Ministry of Tourism (MOT), has launched a Tourism Awareness Programme (TAP) for taxi, cab, and coach drivers. The programme will offer behavioural and soft skill training.

Launched under the ‘Capacity Building for Service Provider’ (CBSP) Scheme, it was officially launched by Sambit Patra, Chairman, ITDC, at the Ashok Hotel, New Delhi in the presence of over 200 participants representing the transportation sector, reported ETTravelWorld.

On the occasion, Patra also released the training manual, jointly with Piyush Tiwari, Director, Commercial & Marketing, and Harsh Bhutani, GM, Ashok Institute of Hospitality & Tourism Management (AIHTM).

The Tourism Awareness Program being conducted by the Ashok Institute of Hospitality & Tourism Management (AIH&TM), ITDC has been curated after identifying the necessity of Soft Skill training of taxi/coach drivers as they are the first interface for the tourists who arrive at airports, railway stations, etc

The Chairman, ITDC, said that over the last two years, the tourism industry had witnessed a tidal shift in its growth. With the world gradually opening up, there was need to take crucial steps to redefine tourist services. “With this programme, we aim to enhance the learnings of ‘saarthis’ and to provide them with the right skill set to effectively and efficiently present themselves and service the tourists exploring Incredible India,” Patra said. He appreciated the women drivers and emphasised their importance to ensure the comfort of foreign tourists coming to our country.

The Tourism Awareness Program being conducted by the Ashok Institute of Hospitality & Tourism Management (AIH&TM), ITDC has been curated after identifying the necessity of Soft Skill training of taxi/coach drivers as they are the first interface for the tourists who arrive at airports, railway stations, etc. The training programme has been designed very professionally and is flexible in nature, keeping in mind the daily wage/earning pattern of the drivers. Spread across 16 hours, it focuses on imparting knowledge about behavioural & soft skills, personal hygiene and grooming, basic acquaintance of foreign languages, first-aid administration etc. enabling the drivers to service the tourists.

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