Zee Entertainment Enterprises Ltd. (ZEEL) is all set to launch its entertainment programmes including films on ZEE5 (G5) in Unites States.
According to company sources, the launch of this new venture is slated on June 22.
The company is pinning its hopes on a large number of overseas Indians and people of Indian origin living in the US.
An official announcement of this project in the US is likely on June 22. “It will be a virtual event where its platform and programme content will be unveiled,” said the source.
According to the company’s statement, “America is the last and greatest beginning for the G5. Through this, the company is setting the stage for rapid growth in the market with 5.4 million Indian audiences residing there, who have a deep cultural and linguistic connect with this conte