To begin with, Himalayan Water will be available online only and distribution will be expanded gradually
Tata Consumer Products Ltd (TCPL) recently entered the UK market with the launch of its premium natural mineral water brand, Himalayan Water. This is the first water brand to be launched by TCPL in the UK, said a statement from the Tata Group FMCG firm. To begin with, Himalayan Water will be available online only and distribution will be expanded gradually.
“The UK launch is in line with the company’s strategy to cross leverage its brands across markets and maximize brand potential,” the company said.
Himalayan Water in the UK is carbon negative and water positive and uses fully recyclable packaging, said TCPL adding its bottling facility in the Shivalik Range in the Himalayan mountains uses 100 per cent renewable energy.
TCPL owns Tata Tea, Tetley, Tata Salt, Eight O’Clock Coffee, Himalayan Water and brands like Tata Sampann, Tata Soulfull, Tata Gluco Plus and Tata Water Plus. It present in over 40 countries across the world
Commenting on the development, TCPL Managing Director and CEO Sunil D’Souza said Himalayan Water is a brand with significant potential. “The brand is well known in India and launching it in the UK will help us cross-leverage and augment our beverage portfolio in one of our key international markets,” it added.
TCPL owns Tata Tea, Tetley, Tata Salt, Eight O’Clock Coffee, Himalayan Water and brands like Tata Sampann, Tata Soulfull, Tata Gluco Plus and Tata Water Plus. It present in over 40 countries across the world.
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