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India heads air travel recovery in Asia Pacific

India leads as far as travel in the Asia Pacific region is concerned with search activity hovering at 47 per cent in April 2022 in comparison to the same period in 2019. India also leads in domestic searches

PRAVASISAMWAD.COM

The Amadeus data science team in its recent research has found out that global air travel searches have almost reached the pre-pandemic levels as demand, the need for travel and vacation rise around the world. And, India leads as far as travel in the Asia Pacific region is concerned with search activity hovering at 47 per cent in April 2022 in comparison to the same period in 2019. India also leads in domestic searches, reported ETTravelWorld.

With strong international travel recovery in the APAC region, searches to and from India went up 5 per cent as compared to the same period in 2019.

Amadeus Travel Pulse, a suite of air travel search data in the travel industry, revealed that for the first four months of 2022, search volumes around the globe had increased, almost reaching 2019 levels. The research data also included shopping transactions performed by more than 2,500 customers including the world’s top travel agencies.

“It is incredibly encouraging to see such a strong appetite for travel around the world. Air travel search queries are one of the important data sets we study to learn about traveller sentiment and how markets are responding to quickly changing circumstances.”

— Frédéric Barou, Senior Vice President, Online Travel and Market Strategy, Asia Pacific, Amadeus

The report also said that 2022 search volumes were outperforming 2021, reflecting an upward trend and positive momentum demonstrating the resilience of the travel sector. Some new air routes were making an impact and over half of the top city pairs for 2019 were now fully recovered.

Global search volumes in the last week of April were only 3 per cent down versus the same period in 2019, pointing to the fact that traveller confidence and appetite to travel continued to strengthen. There were double-digit increases in many key markets during the whole month of April, with searches from Mexico up 69 per cent, Canada up 29 per cent and the US up by 7 per cent.

The data also showed other that the airline industry was getting back to normalcy. This was true for many city pairs – especially the most well-established routes around the globe. Of the 16 most popular routes, nine of them were seeing search volumes comparable with 2019 including Delhi-Toronto (up 32 per cent); Tel Aviv-New York (up 90 per cent); Seoul-New York (up 10 per cent); Buenos Aires-Madrid (up 49 per cent) and Montreal-Paris (up 60 per cent) among others.

Frédéric Barou, Senior Vice President, Online Travel and Market Strategy, Asia Pacific, Amadeus, said, “It is incredibly encouraging to see such a strong appetite for travel around the world. Air travel search queries are one of the important data sets we study to learn about traveller sentiment and how markets are responding to quickly changing circumstances. This view of the travel ecosystem can reveal a lot  about traveller confidence and willingness to travel, which Amadeus can provide thanks to our advanced data analytics tools and wide global footprint in the travel industry.”

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Tirthankar Ghosh
Tirthankar Ghosh
Tirthankar Ghosh is a senior journalist and presently Managing Editor, Newsline Publications. He has also been writing for well over 15 years for the New York-based Air Cargo News Flying Typers.

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