Friday, August 19, 2022

Kalyan Jewellers plans to boost India outlets before Diwali in non-south markets

“We are planning to add 10 more stores, five each company-owned and franchise model, in non-south markets, including three in Delhi/NCR, three in Uttar Pradesh, two in Maharashtra, one each in Odisha and Chhattisgarh.”

 — Ramesh Kalyanaraman, Kalyan Jewellers India Executive Director

PRAVASISAMWAD.COM

Kalyan Jewellers, well-known for its presence in the Middle East has laid out plans to boost its retail footprint in the non-south market. It will be adding 10 showrooms before Diwali, with an investment of around Rs 250-300 crore.

Kalyan Jewellers India Executive Director Ramesh Kalyanaraman said that the “expansion is in line with our Vision-2025, where we hope to increase the revenue contribution from our non-south markets, which is now at approximately 35 per cent. We are planning to add 10 more stores, five each company-owned and franchise model, in non-south markets, including three in Delhi/NCR, three in Uttar Pradesh, two in Maharashtra, one each in Odisha and Chhattisgarh”.

Kalyan Jewellers had started its franchise model in June 2022 when it launched its first franchise-owned outlet in Aurangabad, Maharashtra.

Kalyan Jewellers will have 44 stores after the addition of the 10 showrooms. Of the total 127 stores spread across India, Kalyan Jewellers has 77 in the south and 50 in the non-south regions. It has 31 outlets in the Middle East.

With the expansion, Kalyan Jewellers will add more than 500 employees to its 8,000-strong workforce. Kalyanaraman also said that the addition of “the new workforce will include not only the showrooms but also ‘My Kalyan’, which will be around the stores”. Through the ‘My Kalyan’ network, a customer outreach programme, customers can do advance booking for wedding purchases, advance purchase schemes, gold insurance, free maintenance of jewellery and gift vouchers, among others.

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