The global MICE industry, pre-pandemic, has been the most significant one in terms of the contribution towards GDP and jobs creation
Offices around the world are opening and with their returns, MICE seem to be a vertical, under tourism, which will certainly flourish, once again. The global MICE industry, pre-pandemic, has been the most significant one in terms of the contribution towards GDP and jobs creation. For instance, a whitepaper issued by Singapore Tourism Board (STB), PCMA and UFI in 2017 highlighted the contribution of the sector globally which was $1.5 trillion to global GDP, and 26 million jobs.
Citing the track record of the sector with supporting numbers, Jyoti Mayal, President, TAAI said that MICE industry plays a crucial role for the businesses embroiled in the travel trade sector. National or international level events; corporates, industrialists etc, have always been keen to meet and discuss business opportunities. Events, seminars, conclaves, conventions, exhibitions provide various industries with an opportunity to deliberate upon areas of major concerns.
“We, at TAAI are ready to hold our annual convention in Sri Lanka this year which would be a stepping stone towards the revival of the MICE sector in both India and Sri Lanka. Also, with the event a new level of confidence is being infused in the travel fraternity which would not only yield fruitful results but be the turning point of revival.”
— Jyoti Mayal, President, TAAI
“Now, post-covid, when restrictions in terms of travel, hygiene or maintaining a social distance are being liberalised and business is coming back on track, we see a humongous opportunity for the travel trade to serve its old and existing customers by way of providing the best of the best services keeping all protocols and precautions intact,” Mayal added.
“We, at TAAI are ready to hold our annual convention in Sri Lanka this year which would be a stepping stone towards the revival of the MICE sector in both India and Sri Lanka. Also, with the event a new level of confidence is being infused in the travel fraternity which would not only yield fruitful results but be the turning point of revival,” she said.
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